Deep roots. Local knowledge.
Real results.
The Home Shop is a locally-owned, independent Arizona brokerage serving the whole Valley — the communities we call home, across the entire Phoenix metro area.
We're your local experts.
The Home Shop helps buyers, sellers, and investors across the entire Valley. Our agents live in the communities they serve — which means the guidance you get is grounded in real, street-level knowledge, not just market reports.
Helping our clients build generational wealth — one home at a time.
Pretty simple, when you think about it.
Honesty first
Straight answers about pricing, condition, and strategy — even when it's not what you were hoping to hear.
Local to the core
We live where we work. Valley neighborhoods, builders, and market rhythms are our everyday reality, not research.
Communication that shows up
Questions answered quickly and honestly, at every stage — you'll never wonder where your transaction stands.
Community over competition
We share knowledge, celebrate each other's wins, and believe a strong team makes every client better served.
Excellence in the details
Contracts, negotiations, timelines — the unglamorous work done right is what protects your biggest investment.
Balance worth protecting
We built this brokerage so the people in it can be present for their lives — and that steadiness shows up in how we work.
Ellie Urquidez
Known for her deep expertise in local communities and her straight-talking, personal approach, Ellie has built a brokerage where clients get genuine local insight and agents get genuine support.
When she's not negotiating on behalf of her clients, she's building the kind of company she once went looking for and couldn't find. Locally renowned for her exceptional service and deep understanding of micro markets, Ellie was born and raised in the UK. Having seen the world, it has only reinforced her understanding of what it takes to find the right home.
Known for her ability to navigate complex transactions with ease, Ellie offers her clients a smooth and stress-free experience. She leverages advanced technology and market analytics to deliver informed and effective solutions.
With a demonstrated history of success in the Arizona market, Ellie's knowledge and local expertise combined with her global perspective allows her to cater to both local residents and international buyers.
Outside of her professional life, Ellie is an active member of the community. She participates in local events and supports various charitable initiatives, reflecting her commitment to giving back and fostering strong community connections.
The agents behind the name.
Ashlee Ortega
Brianna Mair
Cassie Hudson
Jaciana Alvarez-Carrillo
Kelly Cobb
Kirsten Gemmer
Lindsay & Michael Picone
Maddie Hoppert
Selen Hudson
Shelbie Hutchings
Shelby Schneider
Kenzie Waters
Sam Barker
Megan & Cody Lloyd
Let's get you home, Arizona.
Whether you're buying, selling, or investing anywhere in the Valley — or you're an agent looking for a brokerage that actually feels different — we'd love to talk.
Contact us Join the teamGET IN TOUCH
Designated Broker/Owner, East Valley, AZ REALTOR®
+1(480) 381-1636 | ellie@thehomeshopaz.com