About Us | The Home Shop Real Estate | Serving the Entire Phoenix Metro, Arizona
About The Home Shop Real Estate

Deep roots. Local knowledge.
Real results.

The Home Shop is a locally-owned, independent Arizona brokerage serving the whole Valley — the communities we call home, across the entire Phoenix metro area.

Where we work

We're your local experts.

The Home Shop helps buyers, sellers, and investors across the entire Valley. Our agents live in the communities they serve — which means the guidance you get is grounded in real, street-level knowledge, not just market reports.

Queen Creek Gilbert Chandler Mesa San Tan Valley Tempe Scottsdale Glendale Peoria Surprise Goodyear Buckeye Florence Greater Phoenix Metro
Our mission

Helping our clients build generational wealth — one home at a time.
Pretty simple, when you think about it.

Honesty first

Straight answers about pricing, condition, and strategy — even when it's not what you were hoping to hear.

Local to the core

We live where we work. Valley neighborhoods, builders, and market rhythms are our everyday reality, not research.

Communication that shows up

Questions answered quickly and honestly, at every stage — you'll never wonder where your transaction stands.

Community over competition

We share knowledge, celebrate each other's wins, and believe a strong team makes every client better served.

Excellence in the details

Contracts, negotiations, timelines — the unglamorous work done right is what protects your biggest investment.

Balance worth protecting

We built this brokerage so the people in it can be present for their lives — and that steadiness shows up in how we work.

Ellie Urquidez, Designated Broker and Owner of The Home Shop Real Estate
Meet the broker

Ellie Urquidez

Designated Broker & Owner · REALTOR®

Ellie Urquidez is the Designated Broker and Owner of The Home Shop Real Estate, a Queen Creek–based brokerage serving buyers and sellers across the entire Phoenix Valley. She leads with two kinds of experience: the day-to-day knowledge of an agent who still works with clients, and the oversight of a broker responsible for the standards, compliance, and growth of a full brokerage.

Ellie started The Home Shop as a real estate team and built it for three years under local boutique brokerages. In that time she learned what agents need to do well and what clients deserve from the people representing them. In April 2026 she launched The Home Shop Real Estate as an independent brokerage. Today, every transaction benefits from her broker-level view of contracts, negotiation, and risk.

Her own specialty is the East Valley. Her clients get that local insight along with the support of a brokerage that serves the whole Valley.

A UK native, Ellie came to real estate for independence and more time with the people she loves. That purpose shapes The Home Shop's mission and shapes how she serves clients. She sees a home not just as a place to live, but as one of the most important steps a family can take toward its future.

Whether you're buying your first home, selling in Queen Creek, or looking for a brokerage that invests in its agents, Ellie brings the insight of an experienced agent and the accountability of a broker who owns the outcome.

Meet the team

The agents behind the name.

Ashlee Ortega, REALTOR® at The Home Shop Real Estate

Ashlee Ortega

REALTOR®
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Brianna Mair, REALTOR® at The Home Shop Real Estate

Brianna Mair

REALTOR®
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Cassie Hudson, REALTOR® at The Home Shop Real Estate

Cassie Hudson

REALTOR®
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Chelsea and Mike Hansen, REALTORS® at The Home Shop Real Estate

Chelsea & Mike Hansen

REALTORS®
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Jaciana Alvarez-Carrillo, REALTOR® at The Home Shop Real Estate

Jaciana Alvarez-Carrillo

REALTOR®
Kelly Cobb, REALTOR® at The Home Shop Real Estate

Kelly Cobb

REALTOR®
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Kirsten Gemmer, REALTOR® at The Home Shop Real Estate

Kirsten Gemmer

REALTOR®
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Kristy Rimbach, REALTOR® at The Home Shop Real Estate

Kristy Rimbach

REALTOR®
Lindsay and Michael Picone, REALTORS® at The Home Shop Real Estate

Lindsay & Michael Picone

REALTORS®
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Maddie Hoppert, REALTOR® at The Home Shop Real Estate

Maddie Hoppert

REALTOR®
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Selen Hudson, REALTOR® at The Home Shop Real Estate

Selen Hudson

REALTOR®
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Shelbie Hutchings, REALTOR® at The Home Shop Real Estate

Shelbie Hutchings

REALTOR®
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Shelby Schneider, REALTOR® at The Home Shop Real Estate

Shelby Schneider

REALTOR®
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Kenzie Waters, REALTOR® at The Home Shop Real Estate

Kenzie Waters

REALTOR®
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Sam Barker, REALTOR® at The Home Shop Real Estate

Sam Barker

REALTOR®
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Megan & Cody Lloyd, REALTORS® at The Home Shop Real Estate

Megan & Cody Lloyd

REALTORS®
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Let's get you home, Arizona.

Whether you're buying, selling, or investing anywhere in the Valley — or you're an agent looking for a brokerage that actually feels different — we'd love to talk.

Contact us Join the team

GET IN TOUCH

Ellie Urquidez
Ellie Urquidez

Designated Broker/Owner, East Valley, AZ REALTOR®

+1(480) 381-1636 | ellie@thehomeshopaz.com

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