Selling in the Valley? Let's List It Right.
I'm Ellie Urquidez, Designated Broker and Owner of The Home Shop Real Estate. I bring hands-on listing expertise, sharp local pricing strategy, and a marketing plan built to get your home sold — anywhere across the greater Phoenix metro.
A Listing Strategy Built Around Your Home — and Your Market
Valley-Wide Market Knowledge
From Queen Creek to Scottsdale, Gilbert to North Phoenix — pricing your home starts with real comps and real market movement, not a one-size-fits-all estimate.
Strategic, Data-Driven Pricing
The right price is a strategy, not a guess. I'll walk you through the data so you understand exactly how we arrive at your number.
Full-Service Marketing
Professional photography, targeted online promotion, and a network of agents across the Valley working to get your home in front of the right buyers.
Hands-On From Offer to Close
You'll have a broker in your corner through negotiations, inspections, and every step through closing day — not just a name on a sign.
Ready to List? Let's Talk About Your Home.
Share a few details below and I'll follow up with a free, no-obligation home valuation and next steps.
Ready to talk about selling? Let's do it!
One Broker. The Whole Valley.
The Home Shop Real Estate lists homes across the greater Phoenix metro, including:
How We Get Your Home Listed and Sold
Free Valuation & Strategy Call
We'll walk your home together — in person or virtually — and talk through pricing, timing, and what to expect in today's market.
Prep, Staging & Photography
First impressions sell homes. We'll get your listing camera-ready with prep guidance and professional photography.
Targeted Marketing & Showings
Your listing goes out through the MLS, targeted online promotion, and The Home Shop's agent network across the Valley.
Offers, Negotiation & Closing
I'll walk you through every offer, negotiate on your behalf, and manage the details through closing day.
Frequently Asked Questions
Do you only list homes in Queen Creek?
Not at all. While I have deep roots in Queen Creek, The Home Shop Real Estate lists homes across the entire Phoenix Valley.
How do you decide what to list my home for?
Pricing starts with a walkthrough of your home, a review of recent comparable sales, and current market conditions in your specific area — not a generic online estimate.
What does your marketing plan include?
Every listing gets professional photography, MLS exposure, targeted online promotion, and reach through The Home Shop's team of agents across the Valley.
How long does it typically take to sell?
It depends on your home, your area, and current market conditions. During your valuation call, I'll walk you through realistic timing for your specific situation.
Is the home valuation really free?
Yes — there's no cost or obligation to get a home valuation and talk through your options.
Let's Get Your Home Sold.
Reach out today for a free home valuation — anywhere in the Valley.
Get My Free Home Valuation